Haiming Xu has over 10 years experience in the food industry focusing on the supply and distribution of infant formula and baby food products. Haiming has been engaged by Sphere Asia for his vast knowledge within the industry and task with the role of developing the company’s distribution relationships into Greater China. With a Bachelor in Business Management, Haiming is able to translate strategic ideas and initiatives into cost competitive solutions for our customers. His superior negotiation skills and existing relationships with leading raw material supplies will only ensure Sphere Asia maintains the highest of quality standards to deliver first class products into China that are cost competitive.
Haiming has previously held management roles with companies such as Metro Cash & Carry, Bright Dairy and Beingmate where he was responsible for over several hundred millions RMB in contract sourcing. His diligence in securing the highest grade of materials is a valuable asset to guarantee compliance with QA/QC standards and CIQ/China Customs.